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Czech Commercial: The Rise of Capitalism

director: Martin Jůza

original title: Česká reklama: Úsvit kapitalismu

country: Czech Republic

year: 2019

running time: 52 min.

synopsis

A dynamic overview of Czech television commercials since the time of late socialism until the capitalist economic boom in the nineties. In interviews with advertising creatives and examples of the best and worst of Czech production, the transformation of marketing practices in relation to socio-economic changes is revealed.

biography

Martin Jůza studied directing and screenwriting at the University of Tomáš Baťa in Zlín and directing at FAMU. He played in Martin Šulík’s film Sunshine State (2005). He produced by the Czech Lion-nominated documentary film The Russian Job (2017).

more about film

director:	Martin Jůza
script:	Karolina Zalabáková
photography:	Lukáš Gargulák

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