29th Ji.hlava International Documentary Film Festival

24. 10.–2. 11. 2025
Log inČeštinaEnglish
Is It Worth It!?
Is It Worth It!?
Is It Worth It!?
Is It Worth It!?

Is It Worth It!?

Jan Strejcovský / Czech Republic / 2025 / Czech Premiere / 92 min.


synopsis

What determines the value of a work of art? One of the most discussed, and at the same time most elusive, questions of the contemporary art market is at the centre of Jan Strejcovský’s situational satire. Controversial art collector Robert Runták, gallery owner Olga Trčková, and intermedia artist Jiří David reflect on this from their respective positions. From the mosaic of confident statements and unlikely encounters between different worlds and opinions, it emerges that story, reputation, time, taste, emotions, trends, and contacts all play a role. Ultimately, however, it is mainly about agreement. Between those who create art, and those who pay for it. Strejcovský’s film also plays with the beliefs and expectations of the audience. Perhaps we are watching reality, perhaps a mystifying provocation.

biography

Jan Strejcovský (b. 1991) is a graduate of the Department of Documentary Film at FAMU. He has made documentaries about film director Igor Chaun (Igor's Big Emotion), the Slav Epic (Slav Epic Complex), and a corporate perception of reality (Corporate Rules). He occasionally works as an actor, and is the co-founder of the production company GPO Platform.

film details

director: Jan Strejcovský
producer: Jakub Wagner
photography: Patrik Balonek
editing: Michal Böhm
music: Jan Březina
sound: Jakub Jurásek

contact

Jakub Wagner / GPO Platform
wagner@gpoplatform.cz

Film at festival

premiere type:Czech Premiere
festival edition:2025
section:Czech Joy
language:Czech
subtitles:English
colour:Colour

Info

director:Jan Strejcovský
original title:Má to cenu!?
country:Czech Republic
year:2025
running time:92 min.

Section


Festival partners

Ministerstvo kultury
Fond kinematografie
Město Jihlava
Kraj Vysočina
Creative Europe Media
Česká televize
Český rozhlas
Aktuálně.cz
Respekt
Dafilms

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