28th Ji.hlava International Documentary Film Festival

ji-hlavadok-revuecdfEmerging producersInspiration Forum
The Target Is Your Brain
The Target Is Your Brain

The Target Is Your Brain

director: Feliks Sobolev
original title: Na pryceli vash mozok
country: Ukraine
year: 1984
running time: 57 min.


Oleg Feofanov’s book on ideological manipulation in the USA inspired Felix Sobolev’s final film – he died during its problematic preparations. A penetrating insight into the advertising mechanisms of political campaigns and the ways of influencing social opinion is created with a striking assemblage of advertising, political speeches, and recordings of social unrest. Acting in counterpoint to the image is the narrator’s corrective commentary, which, in its intentionally anti-bourgeois rhetoric, demonstrates the fact that we are already living in an Orwellian world.

more about film

director: Feliks Sobolev
Ministerstvo kultury
Fond kinematografie
Město Jihlava
Kraj Vysočina
Creative Europe Media
Česká televize
Český rozhlas